Here are some recent articles of interest that I found this week related to law practice management, law technology, and legal marketing. Enjoy!
The $75 Disaster
Mistakes piled up one after another as soon as Donna Shelton walked through the door. In 2011, Shelton had signed a promissory note for a $40,000 loan. She stopped making payments after one year and was promptly sued by the lender. She came to attorney Marshall Austin’s office in 2012 with a copy of the complaint and no good options. Read more here…
The Elevator Pitch
The concept of an “elevator pitch” is familiar to anyone in the business world. The basic idea is to prepare yourself to make a business pitch suitable for an elevator ride with an important decision maker. The challenge is to explain a product or service quickly, in a persuasive and memorable way that captures the decision maker’s attention. Read more here…
Are we seeing the end of lawyer profiles on websites?
The day is going to soon come when law firms do away with lawyer profiles on their websites. This from White & Case CMO, Michael Hertz (@MichaelHertz), during our LMA panel discussion last week. The reason being, per Hertz, is that present traffic to the LinkedIn profiles of the firm’s lawyers is far exceeding the traffic to bio’s on the firm’s website. This may not be music to the ears of website developers, but a world without website profiles is not without precedent. Read more here…
Thanks for reading (and sharing). Stay tuned for next week’s Weekly Review for Law Practice Tips!
