Here are some recent articles of interest that I found this week related to law practice management, law technology, and legal marketing. Enjoy!
Social Media Lessons for Law Firms From Law Firms
Last year I attended the second Social Media Marketing for Law Firms Summit in New York City. Much of the focus was on blogging. No surprise there since pioneering blogger and CEO of LexBlog, Kevin O’Keefe, moderated the panel which offered lots of great insight and advice on law firm blogging. At this year’s summit leading law firms shared the lessons learned about how they use social media and content marketing to highlight expertise, build new business and expand relationships with existing clients. This included: how to get buy-in at the firm, establishing a strategy, the return on investment (ROI), and managing the channels. Here are the highlights, and keep in that it’s not a one-size-fits-all strategy.
Read more here…
Thank you for reading (and sharing). Stay tuned for next week’s weekly review for Law Practice Tips and Florida Insurance Law!
