Here are some recent articles of interest that I found this week related to law practice management, law technology, and legal marketing. Enjoy!
Law Practice Management: 12 Rules for Turning Initial Consultations Into Retainers
They don’t just happen.
Getting a client into your office for an initial consultation is the culmination of a great deal of effort.
You’ve done your networking, advertising, content creation, and social media, and you’ve finally got someone sitting in the seat across from you.
This is it. The game is on. Everything comes together for this one meeting.Can you feel the pressure?
Now is the time when you convert that marketing energy into money. This is where the rubber meets the road.
Don’t blow it.
Seriously, don’t blow it. You won’t get another chance with your prospects. Make it happen. Be magical. Be amazing. Bring your “A” game.
Read more here…
Law Practice Management: Business Development: Save Time and Do Less!
Most lawyers I know jam their calendars each day with more than two people could accomplish in a week. Is this you?
It’s a vicious cycle because we feel terrible not being able to accomplish what’s on the list… instead of feeling great about what was accomplished. We literally sabotage our success and the feeling of accomplishment! Now, how ridiculous is that! Maybe it’s time to start looking at things differently.
Read more here…
Legal Marketing & Practice Tips: What to do when people ask you for free advice
Do people ever ask you for free advice? Of course they do. So, what do you do about it?
Do you tell them to make an appointment? Give them the speech about “all a lawyer has to sell is his time and advice”? Or do you answer their question and hope you’re not wasting your time?
I have another suggestion. In fact, if you agree with my suggestion, you will no longer dread calls or emails asking legal questions or seeking free advice, you will encourage them.
The next time someone asks for your advice, don’t answer them over the phone or in an email. Write your answer and turn it into a blog post or newsletter article.
Read more here…
Why Successful People Never Bring Smartphones Into Meetings
You are annoying your boss and colleagues any time you take your phone out during meetings, says new research from USC’s Marshall School of Business, and if you work with women and people over forty they’re even more perturbed by it than everyone else.
The researchers conducted a nationwide survey of 554 full-time working professionals earning above $30K and working in companies with at least 50 employees. They asked a variety of questions about smartphone use during meetings and found:
• 86% think it’s inappropriate to answer phone calls during meetings
• 84% think it’s inappropriate to write texts or emails during meetings
• 66% think it’s inappropriate to write texts or emails even during lunches offsite
• The more money people make the less they approve of smartphone use.
The study also found that Millennials are three times more likely than those over 40 to think that smartphone use during meetings is okay, which is ironic considering Millennials are highly dependent upon the opinions of their older colleagues for career advancement.
Read more here…
Thank you for reading (and sharing). Stay tuned for next week’s weekly review for Law Practice Tips!
